Hi, I’m Bob.
I'm a culture marketing strategist with a doctrine in connecting the dots between fans and content to create best in class experiences that live digitally, virtually, sonically and IRL.
At Spotify, I worked with artists like Billie Eilish, Bad Bunny, and Twenty One Pilots with the award winning Brand and Creative department to activate category defining moments on social that drive consumption and protect Spotify's market position.
Previous roles at The FADER, Carrot (now Virtue Worldwide), and Downtown Records armed me with a diverse skillset to help some of the most interesting brands in the world earn their cachet.
I believe all this experience has helped me realize that we should each be disciplined when using the word “culture” in a deck.
To exchange words: iambobdominguez@gmail.com