Bad Bunny EL OJO.
Bad Bunny had his first album X100PRE coming soon. Naturally his team wanted an innovative digital extension that highlights his fun personality. Naturally, the only info provided to us was the cover art, which wasn’t exactly a ton to work with, so what could we build from there?
Let’s spin the cover art into its own digital world. We created a site where fans could ask a question to EL OJO, and see what wisdom he had for fans.
All answers were naturally sharable, and fans could listen to the album straight from the site as they learned about their future. 👁🔮
