adidas Alexander Wang release
Everything about the Alexander Wang x adidas collaboration broke conventional rules. From the ads revealing confidential NDA’s, to the flip of the adidas logo, how could we maintain the same subversive ethos when unveiling where to buy it?
2016’s cultural framework was defined by the surprise album drop. From Frank Ocean’s 2 albums, to Lemonade, we knew this was a tactic that would entice social chatter and press. So we did just that, by revealing a phone number where fans would learn where to get the latest drop. We captured this with first of its kind live drone footage, setting a frenzy IRL and on social.
The results?
Immediate sellouts at all NYC locations
Nearly triple our average completion rate on Instagram Stories at 69%
6.3M organic views to our Instagram Story
