The Billie Eilish Experience

You can listen to the new Billie Eilish album literally anywhere, what’s going to make it special with Spotify?

In collaboration with Billie, we created an immersive experience on Spotify and IRL for each song from the new album "WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?". We built a 14 room immersive space for fans to get a peak into her thought process. This included a fog, fire, and naturally a room full of dogs. For those not in LA? We created a first of its kind playlist, where fans could learn the influences and inspirations behind the album.

Billie has since received 6 billion streams of the album, 1.3M followers to the playlist, countless press + social mentions, and the most immersive experience to the biggest album of the year. This model of tying an enhanced album experience to IRL was so successful, that at any point in 2019 you would hear a label exec mutter “we want the Billie treatment” from LA ➡️ London.