Bloomingdales social
We needed to connect Bloomingdale's to a more contemporary audience. Something less akin to the Jersey suburbs and closer to the west village for our aspirational demo.
To accomplish this, we built an actionable content strategy based on real fashion credentials. In practice, this meant doubling down on being at live fashion events (NY Fashion week etc.) and providing a glimpse into the lifestyle as fans scroll through their feeds.
Grew over 250,000 new followers in 9 months
Featured by Instagram at CES as a best-in-class account
89% increase in average engagement
