Get Mariah to #1
For all the mystifying revelations of 2019, finding out that Mariah Carey’s classic “All I Want For Christmas Is You” had never been to #1 was something that couldn’t be tolerated much longer.
Leading up to the songs 25th anniversary, we kicked things off with a social/PR blast announcing that Mariah is officially kicking of Christmas season. Spotify sweetened the deal by providing fans an exclusive enhanced album filled with all sort of Mariah goodies.
Not only did we spark a social frenzy of Mariah stans (us included), but we fulfilled the holiday miracle of helping Mariah reach #1.
