The FADER Fort Livestream
The FADER Fort is the definitive destination at SXSW to see who’s next in the world of music, yet how could we scale this for fans not in Austin?
In partnership with Dell, we broadcasted all 4 days of The FADER Fort through our website, YouTube channel, and app. In 2013, this was a first of its kind venture for The FADER, forging a multi-year partnership with Dell.
We saw the highest traffic of the year come from this 4 day period, ultimately making all fans feel like they were a part of the party.
