Smino Blkswn
In early 2017 Smino was on the come up as an emerging artist. Yet with little digital infrastructure, myself and his team ensured he had an ecosystem online that his fans could be a part of.
Prior to starting on the project, we identified key touchpoints for the upcoming year. With a heavy tour season approaching, we knew merch and selling out venues would be imperative to Smi’s growth and establishing his digital footprint.
To accomplish this, I built his first website and established his newsletter. From the launch, we sold out Smino’s first merch drop, got the tour to hit capacity, and helped grow his newsletter to #’s comparable to his social presence in just a few months.
Smino has since collaborated with J Cole, done 6 figures across his ongoing merch line, and opened on tour for SZA.